Planning a personal branding photoshoot step-by-step streamlines the process for both photographer and client. For photographers, it keeps everything organized, from concept to final shoot. For clients, it clarifies their goals, ensuring the photos align with their brand. This structured approach, often used by professionals like New York photographer Krasnaok, fosters collaboration and creativity, leading to smoother workflows and better results.
Defining the aesthetic
The process begins by gathering inspiration to determine the desired look for websites and social media platforms. Common preferences include light, airy, and uncluttered styles. Background choice is critical; simple options like plain walls offer a different feel compared to luxurious event spaces or natural settings. Including “tools of the trade,” such as cameras or laptops, can help depict a professional at work in a natural way.
Creating a brand vision board
Pinterest is an effective tool for building a vision board, especially when honing a specific style like event photography. Seeking inspiration beyond direct competitors — such as from high-end editorial magazines — helps establish a unique mood without direct imitation.
Choosing a location
Location selection should align with the brand’s visual identity. New York City offers a diverse range of backdrops to suit any brand:
- Light and airy: Locations with ample natural light, bright cafes, or the iconic light-colored architecture of DUMBO under the Manhattan Bridge.
- Moody and bold: The industrial textures of SoHo’s cobblestone streets or studios specialized in artificial lighting and backdrops.
- Earth tones: The rustic brickwork of Greenwich Village or the warm-toned paths of Central Park during the autumn months.
- High-energy and modern: The vibrant neon and glass facades of Times Square or the sleek skyline views from The High Line.
- Nature-themed: The lush greenery of the Brooklyn Botanic Garden or the waterfront views at Battery Park.
Pro tip: Renting a space via Airbnb in a neighborhood like Williamsburg can provide multiple cohesive “sets” in one location.
Accounting for weather
Given the unpredictability of weather, having two or three potential dates is advisable. Soft, even light is often best achieved with slight cloud coverage.
Planning outfits
Wardrobe choices should reflect the themes established in the vision board:
- Pops of color: Bright tones can stand out against neutral NYC backgrounds.
- Toned down: Neutral colors offer a calmer vibe, allowing accessories or website elements to provide contrast.
- Avoid busy prints: Solid colors are timeless and less likely to clash with social media layouts.
- Prioritize comfort: Clothing that fits well and feels comfortable translates better on camera.
Preparation
Success depends on thorough preparation from all parties involved:
- Props: Flowers and items that match brand colors should be selected in advance.
- Details: Ensure clothes are pressed and grooming is attended to.
- Lighting hacks: If a wall has the right look but poor light, a backdrop roll can be positioned opposite a window for even illumination.
The shot list
The list should cover specific services and professional needs:
- Composition: Replicate specific poses from inspiration boards.
- Variety: A mix of different expressions is useful for various press and profile needs.
- Negative space: Images with empty space are essential for adding text for ads or banners.
- Functionality: Wear light colors if dark text needs to be overlaid on the final image.
Professional styling
Hiring professional hair and makeup services can significantly enhance the final result. Since these photos represent a business, professional styling is considered a worthwhile investment.
Logistics
Expect a degree of chaos during the shoot as furniture is moved to achieve the best angles. Maintaining energy is vital; plan for meals or food delivery to keep the team focused.
Documenting the process
Sharing behind-the-scenes content on social media helps build a connection with an audience and shows the human side of the brand.
Post-shoot workflow
Culling thousands of images down to a manageable selection (e.g., top 200) is the first step. Software like Adobe Lightroom is used for color grading, while Photoshop allows for fine-tuning, such as removing marks or inserting images into screens.
Technical specifications:
- Image size: To maintain site speed and SEO, web images should be kept under 500KB.
- Social media: Keeping a dedicated folder for mobile-ready images makes uploading easier. Scheduling apps can help ensure a consistent brand aesthetic on social media grids.
